We all want to get dressed and look good, but we don’t need to buy that much stuff to look good and be happy.” They've had a lot to think about: All the money they’ve spent and what they’ve spent it on. Now, clients are coming to me and they want a capsule closet. “People then were so much more into buying volume. “For me, the concept of minimalism is about having less items - but items you really, truly love,” says Kertzer, adding that many of her clients (about 70%) are now demanding a more minimalist approach to dressing, which was less common before the world shut down. It made getting dressed easier in the morning, and - here’s the kicker - she found she didn’t even really need the rest of her wardrobe that sat in storage in New York. She had packed her favorites (essentials she could wear over and over again, and mix and match to yield infinite outfit permutations), and was surprised to discover that she was perfectly content with her shrunken-down, travel-size capsule closet. What was first supposed to be a four month-long stay in Tel Aviv stretched into a year, and all she had was one suitcase that consisted of seven tops, five bottoms, three jackets, and one dress. I simply want to make sure that before one calls them self a minimalist, they understand what it means to them and the why behind their journey other than it being a millennial trend.Stylist Ale Kertzer has always had a minimalist aesthetic - wearing a collection of classics that remain true to a neutral color palette - but the last two years pushed her towards a super-pared-back shift, what she describes as “extreme minimalism.” The shift in her modern minimalist fashion choices was a result of adopting a nomadic lifestyle of sorts, first moving to Tel Aviv, and then eventually bouncing around to cities like New York City and São Paulo, hopping on flights to visit her clients, all of whom are scattered all across the globe. I don’t want to sound like I’m ranting because I’m not. The idea of minimalism is so much deeper than the way you look or decorate your home or even the kind of plants you buy (although I would like to point out succulents are soooo simple). Freedom from the trappings of the consumer culture we’ve built our lives around. “Minimalism is a tool that can assist you in finding freedom. I often hear people say things like “I’ve changed my color scheme to neutrals, you know becoming more minimal” but they still buy in abundance, don’t clear things as they buy and have an accumulation of things that don’t add any value to their lives what soever. I’m not sure if this is due to the way the media portrays minimalism, but it seems like people have a misconception of the root meaning of the term.
There are a lot of succulents and other plants in the photo and everything is very subtle and clean. Most times, the look is very neutral with a “pop of color”. but does this send a different message to individuals who haven’t researched or embodied their own personal ideas and practices of minimalism?Įverywhere I look there is a website theme, fashion spread or furniture collection that has the word minimal somewhere in the title or description of the product. I feel like over the last year or so minimalism has been included in trends such as fashion, interior decor etc. Of course there are other things that can be applied to the way minimalism caters to each individual. They are in tune with adding value in their life, in tune with spending habits, in tune with learning what’s most important to them and a more simple way of living. A “lifestyle minimalist”, in my opinion, is someone who takes on the actual ideas of minimalism.
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